![]() In July, three out of five back-to-school searches were performed on a mobile device, and there were 35% more mobile searches than last year. This year (2016), Back to School searches happened more frequently and earlier than ever on mobile. Learn how trends change by the year or season. The article above explains the importance of a great mobile experience, then lists three ways to achieve one, which include eliminating steps, anticipating needs, and having a fast page load time. Once you’ve learned why an efficient mobile user journey is important, how do you create one? Think with Google doesn’t just give you facts and figures, they expand on telling you what to implement for more success. For example, take this statistic:Ħ7% of mobile users will switch to another site or app if takes too many steps to purchase or get desired information. Google takes the facts and figures they collect and gives you suggestions for not only how to make sense of them, but how to use them to your advantage. Here are five ways Think with Google can be used to enhance your digital marketing campaigns: And because Google has a vested interested in helping marketers use their platforms more efficiently, they take large industry concepts and break them into digestible articles and actionable tips for small and medium sized businesses. Thanks widely to Google Analytics being the standard website data collection tool, they have access to the most current and accurate data from how big brands are creating more engaging mobile experiences, to in-the-moment online shopping trends. They take information from digital search metrics to create compelling and actionable articles that can help digital marketers enhance their strategies with proven, timely suggestions. We’ve found some great guidance on Think with Google, an online resource of data-driven information created by our friends at Google. Our team is all about using every resource available to assist us in strategy design – while there’s always some level of fine-tuning a project will go through, we don’t need to reinvent the wheel with each new campaign. How can Think with Google Help my Marketing Strategy ? ![]()
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